Product Listing Policy
Effective date: 6 November 2026
1. Who may submit A brand, manufacturer, authorised distributor, reseller or other approved supplier may submit products within its lawful rights and permitted category. The submitting party is responsible for accurate source material and authority. Lighthouse may request evidence or edit formatting, but editing does not transfer product ownership or certification responsibility.
2. Minimum listing content Every listing requires a clear title, lawful and representative image, useful description and a price entry with its type stated: MRP, indicative price, confirmed seller price or quotation-based treatment approved for that listing workflow. Never invent a price to satisfy an upload field. Identify brand, manufacturer where different, model/part number, variant, colour/finish, materials, dimensions, unit, pack size and applicable technical specifications. Use the relevant product category and avoid duplicate listings that confuse variants. HSN is a tax classification, a manufacturer article/model code identifies that manufacturer’s item, and a seller SKU is an inventory identifier. Do not treat these as interchangeable.
3. Commercial and regulatory information For a sale offer, provide seller identity/contact and applicable registration identifiers, country of origin and importer information where relevant, total price components, delivery, payment, warranty, return/refund terms and required packaged-commodity declarations. Only claim BIS or other certification when applicable and supported by valid evidence for the exact product. Do not imply every building material needs the same certification or that a general brand certificate covers every model. Installation, compatible accessories, service restrictions, hazardous handling and maintenance conditions must be described when material to use.
4. Images, product use and AI enrichment Images must accurately show the variant. Clearly identify renders, sample installations or illustrative room scenes. Do not upload another dealer’s photography without rights or remove watermarks. A project tag must distinguish “confirmed used” from “suggested alternative”. AI-enriched dimensions, specifications, prices, authorisations and descriptions require validation against reliable manufacturer or supplier information. Keep source and review records.
5. Prohibited listings No counterfeit, stolen, recalled, unsafe or unlawfully supplied product; fabricated availability; unsupported health/safety claims; fake discounts; hidden mandatory accessories; false dealer status; or misleading branded compatibility claim. If a product is regulated or restricted, require applicable authorisation before listing. A category label is not a regulatory approval.
6. Stock, revisions and recalls Keep price, availability, lead time and documentation current. A catalogue entry does not guarantee stock. Record material changes and honour accepted orders subject to lawful resolution of genuine errors. Report a safety issue, recall, lost authorisation or serious specification error promptly. Pause affected offers, identify impacted orders and cooperate with correction or recall action.
7. Review and enforcement Lighthouse may seek evidence, correct formatting, separate variants, pause a listing or remove inaccurate/unlawful material. Repeated or deliberate misrepresentation can lead to account restrictions under the moderation procedure. A supplier may request review with supporting evidence.
Publication check Configure required fields and price-type labels, source/review ownership and a correction route. Do not let imported catalogue data create a fictional live seller offer.
8. Product identity and structured information Each listing must distinguish the manufacturer’s model/article code, the seller’s SKU, a barcode where used, and the applicable tax classification. A platform identifier must not be presented as a manufacturer code. Do not merge different sizes, finishes, voltages, pack quantities or generations into one purchasable variant. Image, title, description and price are required for publication. Where the displayed price is indicative or available only by quotation, label that basis expressly; do not fabricate a nominal price to meet a field requirement. State the selling unit, minimum order, pack conversion and any mandatory accessories. Technical fields must use consistent units and identify the source. “Waterproof,” “fire resistant,” “food safe,” energy-saving, recycled-content and similar performance claims require relevant evidence and qualifications. Do not infer a rating from an image, product family or unrelated model.
9. Images, historical catalogues and AI descriptions Product photographs must accurately represent the offered variant. Lifestyle images, renders, representative images and accessories shown but not included must be clearly
identified. Obtain rights for manufacturer photography and licensed catalogues; a distributor’s permission is limited to what it can lawfully grant. Older catalogue entries may remain as reference material only when their status is clear. Mark discontinued models, withdrawn certificates and outdated prices, remove unavailable purchase actions and avoid promoting them as current stock. Preserve version history so that a buyer can see the description applicable when an order was accepted. AI-written descriptions require source checking before publication. Never invent dimensions, origin, certifications, warranty duration or brand authorisation. A human approving a listing must have access to the underlying specification, not merely a plausible generated paragraph.
10. India product compliance For goods covered by mandatory Indian standards or quality-control orders, the listing and fulfilment must match the applicable product, licence and certification scope. A generic statement that a brand is “BIS approved” is insufficient when the actual model or factory is outside the approval. Where packaged-commodity declarations apply, provide the required manufacturer/packer/importer, generic name, quantity, MRP and consumer-contact disclosures and other applicable online declarations. Determine exemptions by the actual transaction and package; do not treat every professional purchase as exempt wholesale supply. Identify country of origin where required. Tax codes, MRP and technical certification are different concepts. GST registration or an invoice does not certify product safety or brand authority. No seller may supply goods that are prohibited or subject to an unfulfilled licence or recall restriction.
11. Catalogue control and corrective action Specify who controls each field: the brand’s master specification, a supplier’s stock/price offer and Lighthouse’s editorial tags must remain distinguishable. Dealers must not overwrite a manufacturer specification to fit substitute stock. Conflicts should suspend the affected offer until resolved. When an error affects an accepted order, notify affected buyers and provide the lawful correction or remedy; editing the live page does not rewrite the accepted description. Serious errors or safety concerns must be escalated for suppression and recall review.
12. International listings Offer a product in a destination only after verifying applicable conformity, labelling, warnings, responsible-person or importer details and local restrictions. For EU sales, assess the General Product Safety Regulation and product-specific rules, including required online-offer information; do not assume CE marking is relevant to every product or sufficient by itself. Localise dimensions, voltage, plugs, language, currency and warranty territory accurately. A translation must not broaden a performance claim. Geo-restrict unsupported offers rather than relying on a general disclaimer to cure a prohibited sale.
13. Required product record and source hierarchy Every sellable record must distinguish brand, manufacturer, model or article code, seller SKU, variant, finish, size, pack contents and sale unit. A seller-created SKU must not replace the manufacturer's identity where both matter. The product title and description must agree with the selected variant; a family-level image must be labelled where it depicts a different option. Manufacturer specifications and applicable valid compliance evidence take priority over an AI-generated description or unsupported reseller claim. Conflicts must be flagged for review. A blank value is preferable to an invented safety rating, warranty period, origin or certification, and an incomplete safety-critical listing may be withheld until corrected.
14. Construction-category particulars Where relevant, sanitaryware and plumbing listings should identify mounting requirements, connections, dimensions, pressure or flow specifications and included fittings. Tiles and stone should distinguish nominal and actual size, coverage, pack quantity, finish, batch variation and intended application. Lighting and electrical records should disclose relevant power, voltage, compatibility, protection and installation information supported by the source. Boards, laminates and surfaces should distinguish thickness, dimensions, substrate, finish and supported performance claims. Kitchens and storage products should separate standard modules from custom fabrication, measurement services, hardware and installation. This clause does not require an irrelevant attribute; it requires material information needed to assess the actual item safely and fairly.
15. Claims, certificates and documentary support Statements such as “fireproof,” “waterproof,” “antibacterial,” “eco-friendly,” “zero maintenance,” “certified” or “lifetime warranty” require evidence appropriate to the claim and clear qualifications. A test on one model or sample must not be presented as approval of every variant. Expired certificates and laboratory logos must not be used to imply current accreditation. The submitting party must retain source documents and supply relevant evidence on a legitimate request. Restricted technical or personal information may be submitted confidentially for review. Lighthouse may remove an unsupported claim while retaining accurate undisputed product information.
16. Catalogue ownership and offer separation A shared master product record describes a product; a seller offer describes who supplies it, at what price, in which location and on what delivery terms. Editing an offer must not silently overwrite the manufacturer specification for every other seller. Changes to brand ownership or model identity require an appropriate review. A seller may report an error in a shared record without acquiring ownership of the record or another seller's offer. Merging duplicates must preserve relevant model distinctions, historic order references and truthful review attribution. Discontinued items should not inherit a successor product's reviews or availability without clear explanation.
17. Publication, revisions and buyer impact Before publication, the submitting party must review material fields and assets. A subsequent change to dimensions, compatibility, condition or included accessories must be versioned where it affects outstanding quotes or orders. Existing buyers must receive appropriate notice of a material discrepancy; a silent catalogue edit cannot rewrite an accepted order. Lighthouse may quarantine a listing while seeking evidence and may require correction before renewed visibility. The response should identify the disputed field or claim where disclosure is lawful. Reinstatement does not establish that every possible application has been tested.
18. Restricted goods, sampling and samples Samples must be described as samples, including quantity, appearance variability and any difference from the ordered batch. A sample approval does not permit supply of a materially different product. Used, clearance, refurbished, seconds and damaged stock require conspicuous condition disclosure. Listing permission does not authorise sale of prohibited, recalled or non-conforming goods. Sellers remain responsible for applicable destination requirements and for promptly reporting affected listings and orders when a safety or conformity issue is discovered.
19. Unsafe products and recall follow-through Do not list counterfeit, recalled, unlawfully restricted or materially misdescribed products. Required certifications and safety claims must be supported for the actual model, not an unrelated product or an expired document. A credible safety complaint should trigger assessment of the affected listing, seller offers and identifiable orders. Where necessary, restrict further offers, communicate appropriate safety or recall instructions and coordinate the responsible supplier’s remedy. Retain traceable model, batch and order information where relevant without exposing private buyer details.