Trademark Policy
Effective date: 6 November 2026
1. Purpose and permitted use This policy governs use of Lighthouse branding and third-party trademarks in profiles, catalogues, project tags, advertisements and communications. Rights belong to the relevant owner. A listing or mention does not establish endorsement, affiliation, a dealership or a licence. You may accurately identify a genuine product or describe a lawful relationship subject to applicable law and the owner’s rights. Do not present descriptive reference as formal authorisation. A reseller must substantiate a claim to be an authorised dealer for the specific brand, location and current period.
2. Lighthouse marks Use Lighthouse names, logos, badges and other brand assets only with written permission or within the functionality and guidelines we expressly provide. Preserve proportions and legibility. Do not alter a verification badge, incorporate our mark into a business name, domain or account handle, or imply Lighthouse guarantees your products or professional work. Participation in a founding-partner programme permits only the specific description and approved materials agreed in writing. It does not make you Lighthouse’s legal agent or permit use after the relationship ends.
3. Third-party brand assets Upload only assets you are entitled to use and sublicense for platform display. Selling genuine goods does not automatically permit use of every copyrighted marketing image. Maintain evidence of brand/agency authority and notify us promptly when it expires. Do not list counterfeit goods, misleading lookalikes, deceptive keywords, altered packaging, false brand tags or confusingly similar profiles. Clearly identify compatible third-party accessories without suggesting they were made or endorsed by the original brand.
4. Reporting a claim Use the grievance contact or [CONFIRM trademark reporting form]. Provide the owner’s name, your contact and authority, the mark, registration number and territory where applicable, evidence of registered or legally recognised unregistered rights, the exact Lighthouse locator, and an explanation of likely confusion or other alleged infringement. Include a good-faith and accuracy statement and signature/electronic confirmation. Registration is not treated as the only possible basis for a passing-off or other legally recognised claim. Do not submit a trademark complaint solely to stop lawful resale or fair descriptive reference.
5. Assessment and response We may seek evidence, contact the respondent, correct labels or suspend a disputed listing where proportionate. Relevant issues include actual goods, territory, authorisation, consumer confusion and lawful exceptions. We do not conclusively decide title or complex parallel-import disputes. The respondent can supply authorisation or explain lawful use and request human review. The Content Moderation & Takedown Policy governs notice, appeals, urgent action and evidence retention. A counter-statement does not automatically restore material.
6. Consequences and updates Substantiated counterfeit activity, impersonation or repeated infringement can result in removal, suspension or termination. False claims and fabricated authorisation also violate this policy. Statutory remedies remain available to all parties. Publish an operational reporting contact and approved brand-use rules before adoption. This policy does not grant a general trademark licence.
7. Brand ownership, authority and permitted presentation A person adding a brand must identify whether it is the proprietor, manufacturer, authorised distributor, authorised reseller or an independent trader. The account must not select an “official” role merely because it sells genuine goods. Authorisation must cover the relevant legal entity, brand, product range, branch, territory and period. Authority for one showroom does not automatically cover other branches or an affiliated company. Use a brand name only as reasonably necessary to identify the genuine product or business relationship. Present Lighthouse’s brand and the supplier’s brand separately. Do not alter a logo, combine marks into a new mark, register a confusing domain or social handle, buy impersonating advertisements, or make a badge look like government or manufacturer certification. A quotation must identify the actual seller even when its product is marketed under another owner’s brand. Written permission to reproduce a logo does not confer a trade mark licence for manufacturing, packaging or private labelling. Permission may be limited to an approved catalogue and must be withdrawn from future display when the authorisation ends, subject to lawful retention of accurate transaction records.
8. Complaints, evidence and contested claims A trade mark complaint should specify the claimant and authority, the mark, country and goods/services concerned, registration details if relied upon, each challenged location, the alleged confusion or counterfeit conduct, and the remedy requested. Include supporting official records or examples rather than only asserting that a competitor used the same word. Registration in one territory does not by itself establish exclusive rights everywhere. We may seek a response and supporting invoices or authorisation from the account holder. A disputed title or parallel-import question may require specialist review. Reasonable identification of genuine goods, lawful comparison or criticism is not automatically removed
because the rights holder dislikes it. Urgent counterfeit or consumer-safety concerns may justify temporary restriction while evidence is reviewed. We record the decision, scope and reasons, notify affected parties where lawful, and allow the review route in the Moderation Policy. A correction can include relabelling the account, removing a logo, limiting a territory or suspending particular listings. Repeated substantiated impersonation may result in account termination. A knowingly false complaint or forged authorisation can itself trigger enforcement.
9. Legacy catalogues, successor businesses and international use Old catalogues may contain discontinued marks, historic company names or expired dealership claims. They must be labelled by their source period and must not be promoted as current authorisation. Acquisition of a company or account does not automatically transfer every brand licence; the new operator must provide evidence of succession. Before promoting Lighthouse or a partner mark in another country, verify clearance, registration or lawful use, translations and transliterations, local packaging obligations and any territorial licence restrictions. Genuine-goods and exhaustion rules differ between countries; this policy does not warrant that every cross-border resale is permitted.
10. Brand permission record The approved record must identify the owner, authorised signatory, exact assets, allowed uses and channels, territories, duration, attribution, edit restrictions and termination contact. Paid campaigns and co-branding need campaign-specific scope. Retain the permission and withdrawal history with restricted access; remove expired assets from reusable design libraries and scheduled campaigns.
11. Permission requests, approval boundaries and quality control A person seeking to use Lighthouse branding outside the supplied platform controls must submit the proposed artwork, placement, audience, channel, territory, campaign duration and surrounding wording. Permission is limited to the approved version. A change to the advertiser, product, call to action or implied endorsement requires renewed approval. Silence, an earlier approval for a different campaign, or access to a downloadable logo is not approval. Approved users must preserve the mark's proportions, colours and clear identification of the business operating the advertisement. They must not place the mark on a product, packaging, certificate, invoice or warranty in a manner suggesting that Lighthouse manufactured, tested, insured or guarantees the goods. Lighthouse may require correction of an unauthorised presentation and reasonably inspect publicly distributed approved materials.
12. Genuine goods, compatibility and parallel imports A seller using a brand name to identify genuine goods must accurately distinguish the goods from compatible accessories, replacement parts and third-party installation services. Compatibility must be supported for the exact model and configuration; “compatible with”
must not be reduced to a misleading brand tag. The original manufacturer's warranty must not be promised for a third-party accessory without evidence. Where goods originate outside the intended market, the seller must disclose the lawful import status, applicable conformity requirements, warranty territory and who provides local service. A genuine-goods defence does not resolve every separate issue concerning misleading authorisation, altered packaging, material differences or local regulatory restrictions. Contested exhaustion or parallel-import rights will be assessed by territory and referred for legal determination where necessary.
13. Competing rights and account names A registration certificate, invoice or domain registration is evidence of a particular fact, not conclusive ownership of every related name. Where different businesses establish rights in different territories or classes, Lighthouse may seek clarification, use geographic labels, separate pages or restrict the disputed use while preserving undisputed listings. A business may challenge a confusing account name without obtaining access to the other party's account. Account reassignment requires separate verification of lawful control. Lighthouse will not transfer private messages, RFQs or customer records merely because a complainant establishes rights in a mark.
14. Submission, response and correction procedure A notice should distinguish the requested remedy: removal of an unauthorised logo, correction of an “official” claim, counterfeit investigation, account-name correction or territorial restriction. Supporting documents should redact unrelated personal and commercial information. Lighthouse may share a relevant description of the allegation and necessary evidence with the respondent, subject to safety and legal restrictions. A respondent should identify the specific goods, claimed basis for use, source of stock and applicable authorisation period. Lighthouse may seek confirmation directly from a verified owner contact. Forged authorisations, fabricated invoices and threats against complainants are independent breaches. Disputed ownership requiring witness evidence or contractual interpretation may need a competent court; interim platform action is not a final declaration of title.
15. Expiry, withdrawal and historical records On expiry or withdrawal of permission, the user must stop new campaigns, remove editable promotional assets and stop representing a current affiliation. Existing transaction records may retain truthful historic references where necessary for accounting, warranty or evidence, with access limited appropriately. A historical record must not remain discoverable as an active authorised dealership. Reasonable corrective cooperation may include replacing artwork, notifying a campaign operator, correcting a seller page and confirming completion. Destruction of evidence is not required or permitted. Any claim for compensation must have a lawful contractual or statutory basis; this policy does not create an automatic penalty for every misuse.